The project presented by Kalimera and Red Publishing promotes the theme of "communication and creativity related to culture and an economical development" as or as part of exhibitions, conferenes, performances, workshops and other public happenings.
The project aims to propose itself as an touring international event, starting from the city of Reggio Emilia to arrive in other cities in Italy, Europe and elsewhere in the world.

Everything starts out of a book that is not a book, but is a project: Italian Renaissance created by Kalimera, communication agency, together with Red Publishing, editorial house of Modena.

Italian Renaissance is a collection that gathers together artworks of the most interesting graphic Italian designers and breathes out of the experiences of Kalimera throughout the whole Italian graphic design panorama and the comparison to what is taking place in Europe and around this new world and it’s a new form of expression.

Graphic design in Europe is now recognized as a standalone discipline. It’s completeness that assumes in it’s excellence the status of art, arrives to influence the trends in cinema, fashion and TV.
Observing the events of annual, shows and critics of European level that we asked ourselves: why not in Italy? What is the obstacle that holds back our graphic designers to have the earned visibility?

Why asked ourselves if it was the lack of quality or maybe the lack of culture, but Italian Renaissance demonstrates that is not the quality of our graphic designers that we are lacking. For this reason we decided to stop the rethoric and get active, creating some movement to get this culture out.
Looking around we found open and creative minds, expert and dynamic professionals. We have talked to them about the project of creating a connecting net, bridges between all of us; and it was natural to be a part of it.

We all wanted to belong to it. The book was then born.

“Italian Renaissance” didn’t remain on a shelf, it became an exposition.
An exposition of the contents of the book in maximised size. An exposition that is not just a static, linear and homogenous, but a togetherness of expositive shapes and disciplines, that blend naturally, because we have always believed that the contamination of the expressions was a source of richness, that the visual disciplines could not be divided from the communication in defined segments, but that super-positioning should be accepted and favoured.

“Italian Renaissance” becomes an event where at the base you find the idea of contamination between media and languages, art and commerce; because we would like to try to carry not a monumental logic, where art and audience have defined roles.
We want to promote the movement logic, where design and paper, graphic and curtains , video and interaction are.