Topic of the Conference: the relationship between the level of creativity in a territory and the growth of the creative class as driver of the economical development, without considering the occupational factor.

How to attract these individuals?
It seems that tolerance, cultural life, and artistic expression are the determinative factors up through which talents chose where to live.

How can Reggio Emilia answer to this global request of talents?

This event intends to become a moment of encounter and confrontation between institutions, companies and associations of category to begin to re-think a possible model of development of the local economy.

The development is not to be thought simply in terms of decrease of the labour cost, optimization of the resources, but as the contribution of the "creatives". That is to say, the workers that no matter which work-force they belong to, they contribute to the economic growth in a manner than no other kind of intervention could.
This high level of creativity means that in one city we have a high concentration of subjects defined as "creative", the problem is how to attract them.
The outstanding situation about these subjects is that, first they chose the city they want to live in, and only as a second step they chose their job position.

For this reason, it turns fundamental to study the cultural-web of a city. Such is the source of attraction for these subjects, for so, the bust of the economical development.

Until a couple of years ago, the investments in culture were considered as a surplus linked to cities or regions particularly rich. Nowadays this trend has changed, and investing in culture is not anymore a simple positive matter but the main action to warranty a long-term economical development.
In-fact investing in culture will bring positive effects upon the "industrial" structure linked to the "cultural" sector attracting talents has positive effects on the whole economical and social structure.