The most recent studies of the development of the economical districts are linked to the idea of Richard Florida (University of Pittsburgh) concerning the growth of the new creative class, which means that the development of a territory is directly linked to the level of creativity of the territory itself.

The term creativity is no longer simply associated to the artistic and cultural activities, but to the economical growth of countries, cities and geographical areas.

In-fact, the cities that value their own creative talents, register greater levels of innovation and economical growth.

Remaining coherent to this approach, its important to remove some false believes such as, creativity being genetically achieved, individual and non transferable. Actually, responding actively towards the context and trying to individuate the best practices in order to turn the territory into a founding support for the possibility of creation of the individuals and of the groups. A high level of creativity of a city represents the bases for a solid and long-lasting economical development.

Creativity, innovation and authenticity represent the basic and distinctive elements of the cultural industry, as well as the main factors that contribute to aggregate spectators.

The Authenticity is the characteristic of a product or an institution that produces a cultural good, that makes such product or institution strongly linked to a determined cultural context.